![]() Today, Stampp’s hometown seems to blur into all of middle England: the same chain restaurants as everywhere else, the same green spaces strategically placed between busy roads, the same mostly white demographic. Stampp requested that her exact location be withheld for privacy and safety reasons. The towns were built on a grid, created with the promise of providing green spaces, new homes, and easy access to big cities. So when she was pregnant, she and her partner picked “Euphoria” with the hope that she would live up to its meaning.įor pretty much her whole life, Stampp has lived in one of the “new towns” built in the 1960s to ease London’s housing problem. Stampp says she really believes that people can come to embody their names. The main ones have hundreds of thousands of followers and their ability to catapult the follower count of a child’s personal Instagram page means the owners can charge parents and other family members for even a brief appearance on an Instagram story or, more permanently, in a post on their page. While there are only a handful of pages specializing in promoting multiracial children, their popularity means they are some of the biggest baby photo pages on Instagram. Those running these pages can make thousands of dollars a month from adverts and parents paying for their children to be featured. ![]() And then, below the photo, hundreds of comments usually praise the child’s looks and ethnic makeup. The names of the bigger pages usually include some variation of “mixed kids,” “mixed babies,” or “swirl.” Each photo typically lists the baby’s name, their ethnic mix, and a tag for their personal page if they have one. These fan pages have exploded in popularity and have inspired an entire network of mixed-race toddler influencers like Euphoria. She would look through them, trying to imagine what her future baby might look like. Stampp discovered mixed-race baby Instagram pages when she was pregnant. “I’m really surprised because, before I was pregnant, I saw babies, I thought they were cute, but I’d never think to follow a baby or kids on Instagram.” The couple and their young daughter have found themselves at the epicenter of a new, incredibly popular, and - some would say - uncomfortable Instagram community that focuses on aspirational photos of mixed-race children. Stampp is Jamaican, Nevisian, and Anguillan, and her partner - who did not want to be named - is Albanian. “I always thought I’d never put my baby on any kind of social media, and I never expected for it to boom.” Euphoria’s mother, 27-year-old Cheryl-Anne Stampp, told BuzzFeed News, sitting in a quiet, half-empty Latin American chain restaurant in her hometown in England. It’s hard to figure out if these are the reactions of people spotting an adorable toddler with big, brown eyes and plump, dimpled cheeks, or if they are recognizing a minor Instagram model with 100,000 followers. Some mouth “hello” some just look happy to see her. When she’s out in public, people regularly stop and wave at 18-month-old Euphoria.
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